- Marketing Strategy
Date
27 January, 2024
Client
CTVET
Category
Marketing Strategy
Location
Accra
The objective of this project was to enable CTVET, together with other national level institutions, to implement management policies and standard operating procedures to effectively deliver its mandate.
Challenge & Solution
The Director General expressed that there is an urgent need for a communication plan for CTVET. As a new commission, CTVET was not generally known to the public. Because of that, they were challenged to play their role of a TVET Champion/Advocate in Ghana. A communication plan with specific activities could support to become more known. Furthermore, it was the perfect opportunity in branding CTVET but in the same moment brand the Farm Institutes. Last but not least it is also the possibility to include Gender Mainstream TVET.
- Low National Awareness of CTVET’s Mandate
- Negative Perception of TVET as “Last Option”
- Fragmented Communication Across Platforms
- Limited Engagement Within the TVET Community
Our Process
Creatr Haus partnered with the Commission for Technical and Vocational Education and Training (CTVET) to design and execute a comprehensive communication strategy aimed at increasing national awareness and improving public perception of TVET in Ghana. We developed a full communication blueprint and implemented high-impact visibility activities across digital, print, and broadcast media to educate, engage, and inspire Ghanaians about the value and opportunities within the TVET ecosystem.
- Research & Discovery
- Strategy Development
- Creative Design & Content Production
- Campaign Execution
- Monitoring & Optimization
Result Obtained
- Increased Public Awareness
- Improved Perception of TVET
- Nationwide Visibility & Consistent Branding
- Strong Multi-Channel Performance